• Pretty Athletic logo
• Workout Glow - Hyaluronic Vitamin Tonic
• Cool Down - Purifying Gel Cleanser
• Recovery Boost - Cell Repair Serum
• Instant Refresh - Invigorating Shower Scrub
• Hydration Kick - Gel Body Moisturiser
• Cool Down Kit
• Hydration Kick, Workout Glow and Cool Down
• Hydration Kick and Instant Refresh
• Exhibition stand

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Pretty Athletic

High performance sports skincare for active women

THE CLIENT
Pretty Athletic is an innovative range of high performance sports skincare products for the beautifully active woman. Designed to help skin recover after exercise, leaving it looking and feeling radiant.

THE TASK
Design the logo and brand for this skincare range that appeals to an otherwise forgotten market - active, sporty women. The logo and packaging needed to look sporty, feminine, youthful and natural. A strong design which would compete and stand out on the shelves in a competitive skincare market. To meet all legal packaging requirements.

THE SOLUTION
Pretty Athletic products are made with natural and organic ingredients, so without being flowery we needed to get across ‘good stuff’ with ‘performance’. A simple, striking logo was designed with a dynamic, layered graphic employing strong colours for five products and a mini starter kit. The geometry was challenging to make work on the different sized cartons and vessels. Adjustments were made to allow the look and feel to translate across the whole range. The design was applied to non-aerosol pumps, bottles, sachets and the cartons. The range is sleek and portable with a carton which is bright and easy to identify on the shelf.

Although a relatively new product, this skincare range looks complete and very established.

SCOPE
Logo, brand packaging, brand identity.