• Cardinal Hume Centre
  • Annual Report and Accounts - cover Annual Report and Accounts - cover
  • Annual Report and Accounts - inside spreads Annual Report and Accounts - inside spreads
  • Annual Report and Accounts - inside spreads Annual Report and Accounts - inside spreads
  • CHC Centre Life Magazine - Special Edition - cover CHC Centre Life Magazine - Special Edition - cover
  • Centre Life Magazine - Special Edition - inside spreads Centre Life Magazine - Special Edition - inside spreads
  • Centre Life Magazine - Special Edition - inside spreads Centre Life Magazine - Special Edition - inside spreads
  • Donation appeal letter Donation appeal letter
  • Donation appeal forms and reply cards Donation appeal forms and reply cards

Cardinal Hume Centre

A charity enabling families, children and young people to overcome poverty and avoid homelessness

THE CLIENT
The Cardinal Hume Centre gives homeless young people, families in need and individuals living in poverty the support they need to realise their full potential. The charity focusses on four areas: income, housing, education and skills, and legal status.

THE TASK
Based on current brand guidelines, design the 2019/2020 Annual Report and Financial Statements brochure. Design a special edition of the Centre Life Magazine featuring the Centre's vital work during the global pandemic.

THE SOLUTON
As lockdown had only just happened, this large project was worked on remotely. Each stage was carefully managed with staff and volunteers.

Over the last few years the Cardinal Hume Centre has invested in photography of the Centre, its staff, volunteers and clients.

With the strong photography supplied, a 68 page, Annual Report and Financial Statements brochure was designed to give powerful visual impact while the essential yearly figures were presented with clarity.

The Centre regularly communicates with current and potential donors and stakeholders. During lockdown a special edition, 16 page, Centre Life Magazine was designed to show and report the response to the pandemic and how vital the Centre is to its clients.

With some restrictions lifted, and social distancing adhered to, specific photography was taken to capture really important aspects and moments at the Centre, its staff, volunteers and clients. The shots were planned with the articles in mind, so each page or spread would give maximum visual engagement. This special edition of Centre Life Magazine marks an historic period for the charity.

A donation appeal letter, donation appeal forms and reply cards were designed to create the complete postal pack for mailing out to the database.

SCOPE
Annual Report and Accounts. Centre Life Magazine - Special Edition with donation appeal letter, donation appeal forms and reply cards. Christmas donation appeal and Lent donation appeal.

See more about the Lent Donation Appeal animated video here


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