• Showroom logo with graphic device Showroom logo with graphic device
  • Showroom, Showroom Cinema and Showroom Café & Bar logos Showroom, Showroom Cinema and Showroom Café & Bar logos
  • 1930's architectural detail within the windows 1930's architectural detail within the windows
  • Graphic device incorporating 'House of Film' Graphic device incorporating 'House of Film'
  • Application of logo and graphic device on phone screen, posters, menu, social media posts and e-signature Application of logo and graphic device on phone screen, posters, menu, social media posts and e-signature
  • Website home page and Showroom/Workstation page Website home page and Showroom/Workstation page
  • Film pages Film pages
  • Further web pages Further web pages

Showroom Cinema

House of Film - independent cinema, community and culture under one roof

THE CLIENT
Showroom Cinema is one of the UK’s leading independent cinemas. Housed within a landmark Art Deco building in the heart of Sheffield, bringing people together to discover film, share ideas, and feel part of the cities cultural life. Home to Film Hub North and BFI Film Academy – film, culture and film making is made accessible for everyone across the North of England.

THE TASK
Design a logo, graphic device and brand guidelines – giving direction for placement/use on website and social media.

THE SOLUTION
The Showroom Cinema is housed within a distinctive 1930's Art Deco building in Sheffield. Originally the Kennings Car Showroom, the buildings distinctive style and links to Sheffield's industrial history were really important to connect to its current use.

The typeface chosen for the logo is influenced by the Bauhaus style (1919-1933). Its character has simplicity, functionality and harmony within its form. It is a contemporary cut typeface with subtle influences of the early twentieth century avant garden which looks modern today.

A graphic device was designed for flexible application and use within the branding. Taking the angular 'V' repeat patterns within the windows the device incorporates vibrant, fashionable colours of the time – dark brown, yellow, orange and blue. The device can be used on its own, has potential to be adapted for animation for clever use within the cinema's presentations.

SCOPE
Logo, branding, brand guidelines with placement on website and social media.

See the website here.


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