Reach More Parents by Weduc
Communication systems for schools
THE CLIENT
Reach More Parents by Weduc is a platform designed for schools and trusts bringing all engagement systems and apps into one, easy-to-use place.
THE TASK
Design a logo and brand within the existing Weduc brand guidelines. Update all colours and typefaces to be web accessible.
THE SOLUTION
Matching the rounded typeface to the Weduc logo, a single line logo in pink and grey was designed. A 'more than' arrow, resembling a paper 'comms' plane, forms the 'o' in 'more'. A secondary stacked version of the logo and a favicon were created for flexibility.
Full brand guidelines were developed and created to progress the original Weduc guidelines. Development and testing of the colour palette and house typeface passed the Web Content Accessibility Guidelines (WCAG) at Level AAA. This is the highest possible conformance level in WCAG, and as a result gives the highest standard of accessibility.
SCOPE
Logo, brand guidelines, stationery, brochures, pop-up banners, digital assets for social media and web. Weduc office interior - floor plan and wall graphics.