Fergus Burnett Photography
Event, corporate and portrait photography
THE CLIENT
Fergus Burnett is a photographer specialising in event, corporate and portrait photography.
THE TASK
Design a logo, icon and brand that speaks to Fergus' main client base – national charities, the Royal Household (their charities and institutional bodies) and private event companies.
THE SOLUTION
An abstract ‘FB’ icon has a distinctive form and is held within a key line circle. ‘Fergus Burnett Photography’ is set in uppercase in a characterful serif font. It has an early 20th Century modern look with slanted horizontal strokes seen in the A and H. The O and G overlap and link together to give an interesting focus. The logo is centred but the icon can be split away and used as a watermark or seal.
The colours are muted, a gold ochre and a dark petrol green. The business card is printed in gold foil and green.
SCOPE
Logo, brand identity, stationery.