• Walk of Art 2
  • Be A Part of Art by marking a moment in time - Family ads Be A Part of Art by marking a moment in time - Family ads
  • Be A Part of Art for future generations - Legacy ads Be A Part of Art for future generations - Legacy ads
  • Be A Part of Art by dedicating to someone special - Family/individual ads Be A Part of Art by dedicating to someone special - Family/individual ads
  • Be A Part of Art - Christmas and Valentine's ads Be A Part of Art - Christmas and Valentine's ads
  • Be A Part of Art - Promotional leaflet Be A Part of Art - Promotional leaflet
  • Be A Part of Art Campaign web page Be A Part of Art Campaign web page

Walk of Art 2

Fundraising Campaign for Yorkshire Sculpture Park

THE CLIENT
Yorkshire Sculpture Park is one of the finest places in Europe to experience modern and contemporary sculpture in the open air. Presenting work by some of the world’s most exceptional artists, including Henry Moore, Barbara Hepworth and Damien Hirst, across 500 acres of beautiful, eighteenth-century landscape and within six indoor galleries.

THE TASK
YSP is a charity and relies on funding from other organisations and raising its own money. Walk of Art 2 is a walkway and public artwork designed by artist Gordon Young and Why Not Associates. The task was to design and create a campaign to promote the project to encourage people to sign up and 'Be a Part of Art'. Raising awareness that Yorkshire Sculpture Park needs to raise money to allow access to art and art education to the regional audience and beyond.

THE SOLUTON
The campaign was designed to be more emotive, connecting people to the park and giving reasons to sign up and put names down. An art directed shoot was organised to capture people interacting with the walkway. Pictures taken directly down, focussing on names, surrounded by shoes and wellies, love heart shadows, hand hearts and children playing on the walkway. Getting across visual messages of families, couples and individuals dedicating a name to someone special. Copy was written to be inclusive, inviting with a clear message about raising vital funds.

SCOPE
On-site materials: posters, table toppers, leaflet, web page, social media assets, direct email campaigns. Additional social media campaigns are on-going.

See the website here.


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