- 'Be a Part of Art' campaign
- 'Be a Part of Art' by marking a moment in time - Family ads
- 'Be a Part of Art' for future generations - Legacy ads
- 'Be a Part of Art' by dedicating to someone special - Family/individual ads
- 'Be a Part of Art' - Christmas gift ads
- 'Be a Part of Art' - Promotional leaflet
- 'Be a Part of Art' campaign web page - Valentine's Day
Yorkshire Sculpture Park – Walk of Art 2
Fundraising campaign for Yorkshire Sculpture Park
Yorkshire Sculpture Park is one of the finest places in Europe to experience modern and contemporary sculpture in the open-air. YSP is an independent charity bringing art and art education to the region and beyond.
Walk of Art 2, a walkway and public artwork, designed by artist Gordon Young and designers Why Not Associates, was a project devised to raise vital funds for the park.
The walkway forms the entrance to The Weston, made of cast iron and requiring 10,000 names to complete it.
To design and create a campaign to encourage people to put their name down on the walkway and 'Be a Part of Art'. On-site and off-site print and digital communications to increase awareness of the project and the need to raise money for YSP's work.
The campaign was designed to be emotive, connecting people to the park and giving reasons to sign up and put their names down. An art-directed shoot was organised to capture people interacting with the walkway. Shots were taken from above, focussing on a variety of names surrounded by shoes and wellies, love heart shadows, hand hearts and children playing on the walkway. Getting across the visual message of families, couples and individuals dedicating a name to someone special. Copy was written to be inclusive and inviting with a clear message about raising vital funds.
On-site and digital materials: posters, table toppers, leaflet, web page, social media campaigns, direct email campaigns.