New senior teaching team turns over a new leaf
Westfield School - logo and branding
A new senior teaching team have been put in place at Westfield School* and are working in partnership with Chorus Education Trust.
Designed to work with the Chorus Education Trust brand a new logo was needed to mark a change in the direction of the school. Moving away from the modern, yet dated logo and brand to something new, to signify change.
The logo was designed to be more traditional with a modern twist. A circular icon with WS monogram incorporates the four, bright house colours – uniting to form the whole school. The centred, serif typeface completes a more solid, traditional feel. The dark blue is the primary colour of Chorus Education Trust. Brand guidelines have been created to assist designers and school staff.
Photography was art directed on site to show the vibrancy of the school and cover all areas from courses on offer to facilities and student life. Strong, colourful active shots reflect the activity and vibrancy within the school. These images are a crucial part of the brand with lots of shots to be used throughout future print and digital communications and website.
A letterhead, Y6 open evening brochure and newsletter have already been designed and printed within the new brand guidelines
See more about our work with Westfield School here.
*Westfield School is an 11-16 modern comprehensive school, in the south-eastern suburbs of Sheffield.