• Westfield School logo Westfield School logo
  • Letterhead Letterhead
  • Year 6 Open Evening Brochure Year 6 Open Evening Brochure
  • Newsletter Newsletter
  • Screen wallpapers for students, teachers and staff Screen wallpapers for students, teachers and staff

Westfield School

An 11-16 comprehensive school in south-east Sheffield

THE CLIENT
Westfield School is an 11-16 modern comprehensive school, in the south-eastern suburbs of Sheffield.

THE TASK
Design a logo and branding that would mark a change in the direction of the school. Moving away from the modern, yet dated logo and brand to something new, to signify change. To work with the Chorus Education Trust brand.

THE SOLUTON
The logo was designed to be more traditional with a modern twist. A circular icon with WS monogram incorporates the four, bright house colours – uniting to form the whole school. The centred, serif typeface completes a more solid, traditional feel. The dark blue is the primary colour of Chorus Education Trust.

Photography was art directed on site to show the vibrancy of the school and cover all areas from courses on offer to facilities and student life. Strong, colourful active shots reflect the activity and vibrancy within the school. These images are a crucial part of the brand with lots of shots used throughout the print and digital communications and website.

With this new strong photography, logo and branding a dynamic set of print and digital communications were designed to promote Westfield School.

Brand guidelines were created to assist designers and school staff.

SCOPE
Logo, brand identity, brand guidelines, photography, stationery, presentation documents, brochures, newsletter.


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