Faster, Higher, Stronger
Pretty Athletic - logo, branding and packaging
From my years of gym membership, competing in fencing, racing in running, cycling and triathlon, I’ve always enjoyed the benefits of sport and fitness. I’ve always found if I work hard at a computer screen and my mind is tired, there is no better way to re-energize by training hard or working out.
So when we were approached by Pretty Athletic we literally ran, skipped and jumped at the chance to work on this new skincare range aimed at women who enjoy sport and fitness. It was also the business start-up story that inspired us too.
In 2011 Pretty Athletic Founder, Leyla Cooper wondered during a lunch time gym session if there was such a product that could help to get skin back to normal after a workout: something that would eliminate that ’fresh from the gym’ look once back at the office. Discovering there wasn’t really anything on the market Leyla researched companies to formulate products that would cool, calm and refresh the skin. She then saved up to get started with her idea and create a new brand.
With a full time job (complete with lunchtime gym sessions), Leyla developed her products in the spare time that she had. In June 2013 she was ready to establish the brand. The requirement: create a brand with a fresh sporty but feminine look applied to sleek, portable tubes. The solution: a striking graphic flower; light, curved, open font; a never ending stripe and punchy, bright colours for the five products. The design was applied to the sleek white tubes and also the cartons, which were also finished with strong bold panels. Although a new product, the set looks complete and very established.
Leyla launched Pretty Athletic at the Be:Fit women’s health and fitness festival in London in March 2014*. All branded products, including a stand, product launch booklets and website (with purchasing capability) had to be ready for the big event – it was a busy time.
The launch went really well and Leyla now works full-time promoting her brand. The products are really lovely – and will no doubt win the (fast-beating) hearts and minds of women across the UK. We are so proud to have helped to develop the personality of this fantastic brand.
*Pretty Athletic launched at the Be:Fit - women’s health and fitness festival, Old Billingsgate, London 28-30 March 2014. www.prettyathletic.com