Appreneurs create the App Cellar

The App Cellar - logo, branding and website

By Rachel 7th June 2013

With a fair few companies under their belt, energetic entrepreneurs Sam and Antony Green decided to go digital in their latest venture. They wanted to launch a website which would enable businesses to build their own bespoke apps. The idea was that businesses would use their newly created apps to boost their marketing power. Customers/clients downloading the app would then receive the latest news, promotions and events. What a great way to stay in touch with customers.

Sam and Antony needed a brand that reflected the bespoke nature of their service. Playing on the word ‘cellar’, the arch and circle graphics give the feel of a cellar environment. But far from a dim and dusty space, this cellar has a refreshingly clean, modern look. The deep blue blackground on the website provides a striking backdrop for the electric blue circles which illuminate intermittently on the screen on the homepage. The branding was applied to business stationery, website and then rolled out to the phone app.

Within 10 months The App Cellar has grown rapidly and new markets have arisen. New specialist apps within market sectors have been created and will be marketed to with individually branded homepages to accommodate the growth.

The App Cellar - launched June 2013.