• Sheffield Teaching School Alliance
  • A4 2pp School Direct leaflet A4 2pp School Direct leaflet
  • Careers and teaching event pop-up banners Careers and teaching event pop-up banners
  • A5 2pp STSA branded postcard A5 2pp STSA branded postcard

Sheffield Teaching School Alliance

Teacher training school

THE CLIENT
Part of Chorus Education Trust, Sheffield Teaching School Alliance recruits new trainees into the profession, supports newly qualified teachers, offers professional learning in a wide range of topics, and develops middle and senior leaders.

They are a well-established, large teaching school alliance, working with over 50 schools and training over 100 teachers every year.

THE TASK
Using the established STSA logo bring communications in line with Chorus Education Trust.

THE SOLUTON
Using the Chorus dark blue and introducing the house typeface; Ubuntu, and the spectrum of colours, the STSA communications have evolved to sit under the Chorus umbrella brand.

Photography was art directed at different schools to show the teachers in training. With the focus on individuals within teaching environments they are engaging and communicate what STSA is all about. These images are a crucial part of the brand with lots of shots used throughout the print and digital communications and website.

A dynamic set of print and digital communications were rolled out to promote STSA.

SCOPE
Brand identity, print and digital communications.


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